Baking People Happy

BRIEF:

Design an identity that appeals to young audiences and doesn’t take itself too seriously. The goal is to showcase the client’s bold and joyful personality through a vibrant logo and packaging design.

SOLUTION:

To achieve the desired result, I crafted a charismatic mascot logo that embodies the business’s values. The variety of bright colours makes the brand look approachable and gives off its flavourful character. The mascot illustration, featuring nostalgic halftone shading, evokes a sense of tradition and quality, The playful design elements create a fun brand identity that resonates with young people and invites them to engage with the delightful offering of Baking People Happy.